Most of you are aware of the importance of Search Engine Optimization or SEO and you hire/appoint digital marketing agency/marketer to optimize your business website. The main idea is to pay attention to the keyword optimization and emphasize on the algorithms of search engines, especially Google.
You opt for SEO Services in Sydney to enhance traffic to your site and improve ranking & appearance on search engines. To avail maximum benefits, you need to follow the required steps that are as follows:
- Optimize the website’s URLs:
As an underrated asset of web pages, URLs increase the importance of keywords. As a user types different keywords to make his/her search, the URLs along with short descriptions appears on the search engine result pages. The user clinks on the link/url to visit your site. Therefore, start optimizing your URLs/web pages with the support of an SEO Company Sydney.
- Work on the website structure and categories:
Content placement on the site is crucial and helps Google to index your site. While indexing the site, Google looks for the structures and categories of the site and finds out whether it is relevant to the search terms or not. A well-structured site with relevant categories and sub-categories on it helps it to get ranked higher on Google or other search engines. Therefore, take support of the provider of SEO Services in Sydney and work on the site structure and categories.
- Optimize page title:
Never forget to focus on page titles. A title is a noteworthy element on the page and is impactful in on-page optimization. It creates a balance between the readability of the site and SEO. You need to keep the title length between 55-65 characters, as Google shows only 69 characters on the result. Stuff it with the most relevant and catchy keywords.
- Keep page descriptions short and good:
Page descriptions affect Click Through Rate (CTR) without having direct influence on search engine rankings. They have a significant influence on the web traffic. With the support of an SEO Company Sydney, keep the description short, but good.
- Use header tags:
With the proper use of the header tags, your site will rank better. It happens, as it breaks up your site content into separate sections, leading to an increase in the readability. More readability means more visitors.
Also Read: Get Started With Using Your Business Website