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Content is an integral part of Digital Marketing and its associated fields such as Search Engine Optimization, Social Media Optimization, Email Marketing etc. All these areas require content of various forms- informational, research based, statistical and promotional. But all the forms of content are written and placed for the same objective – Engaging Users or Readers.
Ever Growing Demand of Content Writing Services in India
Content is of utmost importance in Digital Marketing area. Keeping the content valuable, short and interesting should the prime focus because every content is written and promoted for its own reasons. Some key reasons to write a content are:
- Information: To inform users about the topic being discussed or a newly launched service or company.
- Entertainment: People engage to the entertaining and interesting content together with getting the insight of the product or service.
- Awareness: For promoting the brand and increase the brand awareness. The more people recognize a service, the more it is accessed.
- SEO: To rank the keywords in Search Engine Optimization.
As the Digital Marketers are shifting their focus more towards the usability of the content in their marketing strategy, demand for Content marketing in India has increased rapidly. Many companies providing Content Writing Service in India have stated that the demand of their services has increased two-fold in last 3-4 years and purpose of the content writing, which was earlier for SEO, has now taken a huge turn.
Content marketing in India
Is Content Writing and Content Marketing Different?
No! Content Marketing is an extension of Content Writing. To understand the terminology better content Writing + Digital Marketing has given origin to Content Marketing. Many Digital Marketing Companies in India have built a strong presence around this newly invented service.
Where Content Writing concerns only with the writing of diverse types of content with different objectives, Content Marketing also focuses on the marketing or promoting the carved content on various sites and platforms to increase the reach of the content and engage as many users as possible.
Content is promoted through various mediums:
- Email Marketing: Writing attractive content when users opens a mail leading to action.
- Web page placement: Placing the keyword oriented content for the SEO and to gain user interest.
- Social Media Posts: Posting the short contents on social media handles to give information to user leading to action.
- Reviews: Using content for review posting to help users find answer to problems.
- Press Releases: Using content for Media promotions, to aware the readers about a newly launched product/ service/ company.
3 W’s of Digital Marketing
Most Digital Marketing company in India like Reontek IT Systems provides Content Marketing as well as Content Writing Services since they have the deep understanding of 3 W’s of Digital Marketing:
- ‘What’ to Target: The Right kind of content needs to be worked upon
- ‘Where’ to Target: The Right Medium to promote
- ‘When’ to Target: The Right time for promotion.
Are you looking for a Digital Marketing Firm providing All-In-One Digital Solution to your Problem? Here’s the solution!