You have made your business online with a website. To expand and grow it, you need huge traffic to your site that can help you increase the customer base and sales. You decide to optimize your business website for search engines in this regard.
Here you need to be careful. A little carelessness can spoil your site ranking and business. You will have to give a new start that will kill your time you could use to go ahead. Therefore, educate yourself and know the prevailing SEO types before hiring an SEO Company Sydney. Mainly Search Engine Optimization is categorized into two categories that are as follows:
- White Hat SEO:
As per the name itself, it is clear that White Hat SEO is the legal practice used by most of the marketers around the world to attain higher ranking on SERPs and it matches the guidelines abide by Google. As it does not make practices to exploit the loopholes, so White Hat SEO is highly recommended and used. In this type, the most common techniques are publishing quality content on the website, restructuring the website, HTML optimization and link acquisition campaigns along with manual research. Ensure you will get your project execute using White Hat SEO while hiring an agency offering SEO Services in Sydney.
- Black Hat SEO:
As per the name, Black Hat SEO is an illegal method that consists of the practices aiming at finding loopholes and weaknesses in the Google’s algorithms to get higher rank on SERPs soon. Being against the guidelines of Google, it is not recommended and it is often not practiced anywhere in the world. In Black Hat SEO, the most common techniques include keyword stuffing, spam links, hidden text, cloaking and hidden links. It is used to mislead the users and redirect them to the sites they did not wish.
- Gray Hat SEO:
In addition to White Hat SEO and Black Hat SEO, there is an existence of Gray Hat SEO. In this practice, some techniques of both White Hat and Black Hat are used to optimize a site for search engines. It exists due to the pressure from the clients to get the expected results soon.
As far as your SEO campaign is concerned, you must have patience and you should hire the SEO Company Sydney that ensures you about the use of only White Hat SEO. You will take time in getting the expected results, but the results you will have will be a good one and long lasting.