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Without Search Engine Optimization, no business site can dream of having strong online presence. As the market in every business field is getting tougher day-to-day, so marketers apply different SEO techniques to fetch results of their clients.
These days, you can come across three different techniques when you head to hire a firm of SEO Services London. The techniques are as follows:
- White Hat SEO
- Black Hat SEO
- Grey Hat SEO
The first is the wholesome and applied by almost all of marketers across the world. Talking about the second, it is illegal, not wholesome and no marketer gets ready to use this one. The third is the result from the pressure of businesses willing to have positive results and it is a mix of White and Black Hat SEO.
What is Black Hat SEO?
Black Hat SEO is a set of practices that is used to bring fast results and get higher rank. In this, marketers make search engines fool and help a business site rank fast. The tactics applied in this method are not as per the guidelines and terms & conditions of search engines, especially Google. You can have faster results, but for short term if you ask SEO Company London to apply this.
Some recognized Black Hat SEO tactics-
The following tactics are of Black Hat SEO and you or your hired digital marketing firm should not exercise the same if you want to be on board with search engines, like Google.
- Hidden texts/links
- Cloaking
- Content automation/stuffing
- Doorway pages
- Keyword stuffing
- Competitor reporting
- Link schemes
- Article spinning
- Sneaky redirects
- Automated queries
- Creating subdomains, domains with duplicate content
- Pages with malicious behaviour
- Guest posting network
- Link manipulation
Why to avoid Black Hat SEO?
Applying Black Hat SEO tactics is unlawful. Here are some major reasons why you should stay away from these tactics while availing SEO Services London:
- It is not in accordance with Google guidelines.
- Your site can be penalized eventually.
- The results obtained through it are not for a long term.
All your efforts will go in vain and you will have to start from the beginning again.