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In today’s competitive world, every one of you wants to make the maximum benefits out of your advertising campaign while keeping the pace with changing trends and running your business online. The challenge for you is to track the progress after hiring a firm for your SEO Campaign in California.
Before you go ahead, keep it in mind that SEO is not a rocket science. The techniques used to optimize a site on search engines change from time to time. You need to have patience and follow the steps mentioned below to find out your hired SEO Company California is doing the right things for your business:
Go through Google Analytics Statistics
As the firm you have hired for the optimization of your site for offering the reports of the advertisements that you have run. Go through the report. Compare the progress achieved in the time span of your search engine optimization campaign and know the drawbacks. Going through the detailed Google Analytics data will be helpful here. You can easily find out the firm offering SEO Services California is doing the right things or not.
Enquire your presence on social media
Social networking sites like Twitter, LinkedIn, Facebook, Pinterest and Disqus have great roles in drawing traffic to your business site. Go through the insights of the Twitter, Facebook and LinkedIn accounts to check your social media presence. Evaluate reach plus engagements on your social media profiles. Ensure that the posts are regular and the people are interested in the same. If not, take the right approach to your SEO Company California for making improvements.
Review your content
After the evaluation of your social media accounts, you need to review your business website content in the forms of articles, blogs, images, infographics and video. A good content is relevant, unique, clear and engaging. Ensure that your hired provider of SEO Services California has skilled content creators.
Review enquiry/calls/sales
Have you noticed an increase in calls, sales, inquiries, reviews or traffic? If not, it is sure your SEO campaign is not going in the right direction and you are wasting your money. Maintain a database for everything from traffic to inquiries and sales and find out any significant changes exist within 3-4 weeks. If the results have no variation, look for another SEO Company California promising better results.
Know the type of Backlinks
Find out the source of incoming traffic. Is it from the backlinks that are formed on the websites with higher traffic? With the changes over the time, backlinks have been classified as good and bad backlinks. Your hired provider of SEO Services California should be capable of creating good backlinks to make your SEO Campaign successful.