Read More…
As per a report, customers spent $196 million in purchasing and subscribing apps on Christmas last year. In comparison with the year 2016, there was a remarkable increase of 12.3%. In 2016, people spent $174 million.
As per this report, it is clear there has been a significant growth in the market of mobile app development in India and across the world. It is, as more and more businesses are giving priorities to have mobile applications. Here are 5 trends that will be bigger this year:
- Mobile wallets
A recent study states that around 1.5 billion mobile wallets were in use in 2017 across the world and it expected to rise more this year. In 2018, more & more customers will use their mobile phones to make payments for their purchases done online and the number of the people carrying cash will decrease.
- Artificial Intelligence & Chatbots
A year ago, developing AI into mobile applications was extremely expensive and difficult. In today’s world, it has got inexpensive. The developers can make a mobile experience smarter, predict users’ needs & desires and present information in context. AI with Chatbots are becoming very popular and they will trend more this year.
- Focus on security
The focus on security will increase in 2018. It will be in the center specifically mobile banking, email, mobile payments and so on. The developers working at a reputed Mobile App Development Company in India will work hard and ensure the security with the use of secure back-end, code encryption and API at the very beginning of application development.
- Virtual & augmented reality
These days, experiment in retail is becoming crucial. With the use of AR and VR, customers will have improved experience in the way they interact, navigate and shop. The technology is getting enhanced with the passage of time and so, the adoption of AR and VR will increase this year.
- On-Demand Services
In 2017, people spent more on entertainment apps in comparison with the last year. The demand for on-demand streaming applications like Netflix has increased and it is expected to grow more this year. There will be more apps like Ola, Uber and AirBnb in 2018.
Planning to get a mobile app for your own business! Contact Reontek, which is a leading Mobile App Development Company in India. Supported with highly skilled and experienced developers, Reontek is capable of fulfilling all your application development needs and helps you get contemporary mobile application for your own business. Get more details on reontek.com.